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Author:
AMA Winter Educators' Conference (1999 : St. Petersburg, Fla.)
Title:
1999 AMA Winter Educators' Conference : marketing theory and applications / editors: Anil Menon, Arun Sharma ; managing editors: Peter J. Gordon, Bert J. Kellerman.
Publisher:
American Marketing Association,
Copyright Date:
c1999
Description:
xviii, 276 p. : ill. ; 28 cm.
Subject:
Marketing.--Congresses.
Marketing research.--Congresses.
Other Authors:
Menon, Anil.
Sharma, Arun.
Gordon, Peter-John.
Kellerman, Bert J.
American Marketing Association.
Notes:
"Volume 10." Includes bibliographical references and index.
ISBN:
9780877572756
0877572755
OCLC:
(OCoLC)41557395
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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