The Locator -- [(subject = "Footwear industry")]

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Author:
Smit, Barbara.
Title:
Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport / Barbara Smit.
Edition:
1st ed.
Publisher:
Ecco,
Copyright Date:
c2008
Description:
xvi, 384 p. : ill. ; 24 cm.
Subject:
Dassler, Adi,--1900-1978.
Dassler, Rudi,--1898-1974.
Adidas-Salomon AG.
PUMA AG Rudolf Dassler Sport.
Footwear industry--Germany--History.
Sporting goods industry--Germany--History.
Athletic shoes--History.
Notes:
Includes bibliographical references (p. [345]-368) and index.
Contents:
Two brothers, one feud -- Champions of the world -- Multibillion-dollar rescue.
Summary:
Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
ISBN:
0061246573
9780061246579
LCCN:
2008299161
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
GBPF771 -- Ankeny Kirkendall Public Library (Ankeny)
ULAX314 -- Loras College Library (Dubuque)
OVUX522 -- University of Iowa Libraries (Iowa City)
GEPG771 -- West Des Moines Public Library (West Des Moines)

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