Includes bibliographical references (pages 337-372) and index.
Contents:
Self-expanding and compulsory and capitalism -- Building state capitalism across 1949 -- Soviet influences on state consumerism -- State consumerism in advertising, posters, and films -- State consumerism in the service sector -- Consumerism in the cultural revolution -- The Mao Badge phenomenon as consumer fad.
Summary:
"Consumerism and Capitalism Why did a growing number of people in a self-defined socialist country begin to need and want more and more things? This book provides the first history of consumerism during the initial decades after the Chinese Communist Revolution of 1949. At the time of the Revolution, consumerism entailed three interrelated processes that had already been underway in China: the mass production of consumer products, the proliferation of a discourse about these products in popular media, and the use of such products to create and communicate identities"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.