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Author:

Oppenheimer, Jerry.

Title:

Toy monster : the big, bad world of Mattel / / Jerry Oppenheimer.

Publisher:

Wiley,

Copyright Date:

c2009

Description:

viii, 280 p. ; 24 cm.

Subject:

Mattel, Inc.
Toy industry--United States.

Notes:

Includes bibliographical references (p. 267) and index.

Contents:

The Barbie war and the Handler-Ryan era -- Barbie's untold heritage -- A shocking cover-up -- From weapons of mass destruction to Barbie, and the knocking off of a German doll -- Putting the "Matt" in Mattel, and how the toymaker became a hotbed of aggressive hotheads -- Real-life Barbie dolls -- Horrific scandal, controversy, and the indictments -- A Civil War and a Hollywood romance -- A bloody tragic ending -- A drama princess and the Barad era -- "Miss Italian America" -- From "He-Man" to Home Depot -- A fearsome and firing diva and the great whistleblower debacle -- The Princess Diana Fiasco, praying for success, and Demi plays Barad -- Another whistleblower in the ranks, Toyland's worst acquisition, and the end of a reign -- Toy terror, the Bratz attack, and the Eckert era -- The processed cheese savior -- Barbie's aging, Eckert's making excuses, and the Bratz pack is booming -- Toy terror 2007 -- An outrageous apology -- "Like something out of The Exorcist" -- Keep it out of the news! -- Don't diss Barbie, and the toy trail of the century: Bratz vs. Barbie.

Indexed by:

PW 01/26/2009.
LJ 03/01/2009.

ISBN:

0470371269
9780470371268

LCCN:

2008051535

Locations:

GBPF771 -- Ankeny Kirkendall Public Library (Ankeny)

TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)

YEPF572 -- Marion Public Library (Marion)

LAPH975 -- Sioux City Public Library (Sioux City)

GDPF771 -- Urbandale Public Library (Urbandale)

GEPG771 -- West Des Moines Public Library (West Des Moines)