The seven secrets of modern retail. Introduction: how customers have taken charge -- Retail secret one: low friction and high reward -- Retail secret two: what's the big idea? -- Retail secret three: want? Got. Need! -- Retail secret four: "I'm just looking" -- Retail secret five: I choose stories -- Retail secret six: the everywhere store -- Retail secret seven: "we love working here" -- A bit of doing it. Introduction: practical people. How to build great teams -- How to get people to give a damn -- A little better ever time -- Love shopping! -- Price and value -- Cutting through the marketing -- Promote or die -- The great big theatre of shop -- Detail, detail, detail -- the store environment.
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