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Author:
Debruyne, Marion. http://id.loc.gov/authorities/names/no2001041653
Title:
Collecting and using market and marketing knowledge / prepared by Marion Debruyne, The Wharton School, University of Pennsylvania and the University of Ghent.
Publisher:
Marketing Science Institute,
Copyright Date:
2000
Description:
29 pages ; 28 cm.
Subject:
Marketing research--Congresses.
Other Authors:
Marketing Science Institute. Conference (2000 : Naples, Florida) Collecting and Using Market and Marketing Knowledge.
Marketing Science Institute. Conference. http://id.loc.gov/authorities/names/n86856457
Marketing Science Institute. http://id.loc.gov/authorities/names/n50065283
Wharton School. http://id.loc.gov/authorities/names/n79065483
Rijksuniversiteit te Gent. http://id.loc.gov/authorities/names/n80098187
Notes:
"This report summarizes the proceedings of the Marketing Science Institute's conference on 'Collecting and Using Market and Marketing Knowledge' held December 7-8, 2000 in Naples, Florida"--P. 3. Includes bibliographical references.
Series:
Working paper series / Marketing Science Institute ; no. 00-121
OCLC:
(OCoLC)48016318
Locations:
OVUX522 -- University of Iowa Libraries (Iowa City)

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