Introduction -- Why use social media? -- Landscape of social media for libraries -- How to connect with and communicate with customers -- Social media teams -- Analytics, goals, and strategy for social media -- What to do from start to finish.
Summary:
Addresses the management of social media channels: setting goals, assigning roles for staff, and using analytical tools to measure effectiveness.
Series:
Library technology reports, 0024-2586 ; v. 51, no. 1
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