From the tea parties to health care and climate change, America's conservative citizens revolted against President Obama's reform agenda. But just how real were the roots of this supposedly grassroots uprising? Was it, in fact, an example of 'astroturfing', which is the practice of manufacturing citizens groups for the purpose of delivering corporate messages? Curious to find out, Australian filmmaker Taki Oldham went undercover to investigate. What he found was astroturfing on a scale greater than he could have imagined. This film offers a look at how corporate elites are exploiting the anxieties of ordinary Americans.
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