40 records matched your query       

Author:

Sehdev, Jeetendr, author.

Title:

The Kim Kardashian principle : why shameless sells (and how to do it right) / Jeetendr Sehdev.

Edition:

First edition.

Publisher:

St. Martin's Press,

Copyright Date:

2017

Description:

x, 240 pages : illustrations ; 22 cm

Subject:

Branding (Marketing)
Celebrities in mass media.
Fame--Social aspects.
Social media.
Internet marketing.

Notes:

Includes bibliographical references and index.

Contents:

How I arrived at the Kim Kardashian princple -- Susprise -- Expose -- Lead -- Flaws -- Intimate -- Execute -- Conclusion.

ISBN:

1250107520
9781250107527

OCLC:

(OCoLC)947146200

LCCN:

2016044919

Locations:

CDPF771 -- Clive Public Library (Clive)

BAPH771 -- Des Moines Public Library (Des Moines)

TKPE492 -- Maquoketa Public Library (Maquoketa)

GZPE631 -- Pella Public Library (Pella)