Originally published in 2003 by Perseus Pub. Co. Includes index.
Contents:
Branded -- From the mall to the fall : the teen consultants -- Peer-to-peer marketing -- The Golden Marbles : inside a marketing conference -- The great tween marketing machine -- Cinema of the in-crowd -- More than a (video) game -- Body branding : cosmetic surgery -- X-large and x-small -- Logo U -- Almost famous : the teen literary sensations -- Unbranded -- DIY kids -- Schools for sale.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.