Includes bibliographical references (pages 167-169) and index.
Contents:
Hooked on story -- Story state of mind -- Eight essential elements of story -- It was a dark and stormy night... how stories create influence -- Seven story steps: Step by step.
Summary:
Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple -- but hidden -- story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line -- and understand how these concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears -- and that you can control that internal, neural process. This guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the process of creating "Story Smart" stories.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.