The Locator -- [(subject = "Marketing--United States--Case studies")]

The Locator -- [(subject = "Marketing--United States--Case studies")]

30 records matched your query

Record 8 | Previous Record | MARC Display | Next Record | Search Results

Author:: Hartley, Robert F., 1927-
Title:: Marketing mistakes and successes / Robert F. Hartley.
Edition:: 7th ed.
Publisher:: John Wiley & Sons,
Description:: viii, 376 p. : ill. ; 23 cm.
Subject:: Marketing--United States--Case studies.
Other Authors:: Hartley, Robert F., 1927- Marketing mistakes.
Notes:: Rev. ed. of: Marketing mistakes / Robert F. Hartley. 6th ed. c1995. Includes bibliographical references.
ISBN:: 9780471159056 (pbk. : alk. paper)
0471159050 (pbk. : alk. paper)
OCLC:: (OCoLC)36713240
LCCN:: 97014092
Locations:: USUX851 -- Iowa State University - Parks Library (Ames)

Initiate Another SILO Locator Search

This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.