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Author:
AMA Winter Educators' Conference (2000 : San Antonio, Tex.)
Title:
2000 AMA Winter Educators' Conference : marketing theory and applications / editors: John P. Workman, William D. Perrault ; managing editors: Peter J. Gordon, Bert J. Kellerman.
Publisher:
American Marketing Association,
Copyright Date:
2000
Description:
xxi, 368 p. : ill. ; 28 cm.
Subject:
Marketing.--Congresses.
Marketing research.--Congresses.
Other Authors:
Workman, John P.
Perrault, William D.
Gordon, Peter-John.
Kellerman, Bert J.
American Marketing Association.
Notes:
"Volume 11." Conference was held February 5-8, 2000, in San Antonio, Texas. Includes bibliographical references and index.
ISBN:
9780877572824
0877572828
OCLC:
(OCoLC)44010290
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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