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Author:
Moisander, Johanna.
Title:
Qualitative marketing research :
a cultural approach / Johanna Moisander and Anu Valtonen.
Publisher:
SAGE,
Copyright Date:
2006
Description:
xi, 227 p. ; 25 cm.
Subject:
Marketing research.
Qualitative research.
Marketing.
Kwalitatieve methoden.
Culturele aspecten.
Other Authors:
Valtonen, Anu.
Notes:
Includes bibliographical references and index.
Series:
Introducing qualitative methods
ISBN:
9781412903813
9781412903806
9781412903813 (pbk.)
1412903815 (pbk.)
9781412903806 (cased)
1412903807 (cased)
OCLC:
(OCoLC)65767037
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
PTAX572 --
Stewart Memorial Library
(Cedar Rapids)
OVUX522 --
University of Iowa Libraries
(Iowa City)
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