Not all claps and cheers : humor in business and society relationships / edited by François Maon, Adam Lindgreen, Joëlle Vanhamme, Robert Angell, and Juliet Memery.
Foreword and acknowledgment -- Humor, business, and society -- From society to business : humor's use and roles in activist movements -- From business to society : humor's use and roles in marketing, corporate communications, and public relations -- Society within business : humor's use and roles in the workplace and organizations -- Index.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.