Includes bibliographical references (p. [365]-368) and index.
Contents:
Two brothers, one feud -- The Dassler boys -- Two brothers at war The split -- Olympic handouts -- The Alsatian plot -- Dirty tricks in Mexico -- The Puma swinger -- Stars and stripes -- From rags to riches -- Soccer punch -- Champions of the world -- Under the influence -- The bountiful game -- The clandestine empire -- Olympic friends -- The return -- Collapse -- The emperor strikes back -- Puma's demise -- Multibillion-dollar rescue -- Shark attack! -- The sellout -- Stir it up -- Triple bluff -- The comeback -- Soccer punch 2 -- Sneaker wars 2 -- Cool cats -- High noon -- Epilogue.
Summary:
Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.