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Author:
Case, Andrew N., author.
Title:
The organic profit : Rodale and the making of marketplace environmentalism / Andrew N. Case.
Publisher:
University of Washington Press,
Copyright Date:
2018
Description:
xvii, 272 pages : illustrations ; 24 cm.
Subject:
Rodale (Firm)--History.
Rodale, J. I.--(Jerome Irving),--1898-1971.
Organic gardening--United States--History.
Physical fitness--United States--History.
Green marketing--United States--History.
Consumers--United States--Attitudes.
Health attitudes--United States--History.
Organic farming--United States--History.
Other Authors:
Sutter, Paul, writer of foreword.
Notes:
Includes bibliographical references (pages 223-258) and index.
Contents:
Foreword : the organic citizen consumer / by Paul S. Sutter -- Introduction : back to the garden, through the market -- Pay dirt : making a method and a market -- Adventures in self-diagnosis : science and experience in the prevention marketplace -- Our poisoned earth and sky : organic citizens and consumers -- Organic living : marketplace environmentalism in organic America -- A whole new you : making the marketplace mainstream -- Conclusion : a consuming vision.
Series:
Weyerhaeuser environmental books
ISBN:
0295743018
9780295743011
OCLC:
(OCoLC)1008762265
LCCN:
2017026612
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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