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Author:

Haig, Matt.

Title:

Brand success : how the world's top 100 brands thrive and survive / Matt Haig.

Edition:

2nd ed.

Publisher:

Kogan Page,

Copyright Date:

2011

Description:

vii, 296 p. ; 22 cm.

Subject:

Brand name products--Management.
Branding (Marketing)
Advertising.

Notes:

Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004. Includes bibliographical references (p. 290-291) and index.

Contents:

Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.

ISBN:

0749462884 (ebk.)
9780749462888 (ebk.)
0749462876 (pbk.)
9780749462871 (pbk.)

OCLC:

(OCoLC)697980009

LCCN:

2011002378

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

URAX314 -- Clarke University - Nicholas J. Schrup Library (Dubuque)

PGAX715 -- Northwest Iowa Community College Library - Sheldon (Sheldon)