24 records matched your query       

Author:

Capparell, Stephanie.

Title:

The real Pepsi challenge : the inspirational story of breaking the color barrier in American business / Stephanie Capparell.

Publisher:

Free Press,

Copyright Date:

c2007

Description:

xvii, 349 p., [16] p. of plates : ill. ; 24 cm.

Subject:

PepsiCo, inc.--History.--Recruiting--History.
African American executives--United States--History.
Cola drinks--United States--History.--History.
African American consumers--United States--History.

Notes:

Includes bibliographical references (p. 289-329) and index.

Contents:

The high road to profit -- Black, white, and green -- How big is your negro market? -- Leaders in their fields -- The brown hucksters -- The cola color wars -- The view from the threshold -- Crossing the threshold.

Series:

Wall Street journal books

ISBN:

9780743265713
0743265718

OCLC:

(OCoLC)72799431

LCCN:

2006041267

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

RZPE145 -- Carroll Public Library (Carroll)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

UQAX771 -- Des Moines Area Community College Library - Ankeny (Des Moines)

OSAX771 -- Grand View University Library (Des Moines)

UDAX314 -- Charles C. Myers Library (Dubuque)

ULAX314 -- Loras College Library (Dubuque)

OVUX522 -- University of Iowa Libraries (Iowa City)

LAPH975 -- Sioux City Public Library (Sioux City)

GEPG771 -- West Des Moines Public Library (West Des Moines)