Introduction : the long southern strategy explained -- The not-so-new southern racism -- Southern white privilege -- The myth of post-racial America -- The not-so-new southern sexism -- Southern white patriarchy -- The myth of the gender gap -- The not-so-new southern religion -- Southern white fundamentalism -- The myth of the social conservative -- Conclusion : an echo, not a choice -- Appendix A: Survey instruments -- Appendix B: Sample sizes -- Appendix C: Significance tests.
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