Includes bibliographical references (page 267) and index.
Contents:
Introduction -- The nature of marketing / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Lawrence Ruddell -- What's with the dimples on a golf ball? : patents in the sports and entertainment industries -- Who is the king of the road? : copyright in the music business -- Mickey Mouse and copyrights -- Broadcasting and licensing rights -- March madness and trademarks -- Trade dress and boutique golf clubs / Walter T. Champion and Tina Y. Burleson -- Trade secrets / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- The right of publicity -- Unjust enrichment / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- Unfair competition / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- Deceptive trade practices -- Domain names -- Intellectual property in cyberspace -- The branding of Johnny Football -- International aspects -- Advocacy and litigation strategy / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- Ethical considerations -- Hip hop and intellectual property.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.