Direct marketing: its past, present, and future -- Direct marketing and the Internet -- Direct marketing companies -- Catalog companies -- Direct marketing agencies -- Telemarketing -- The list industry -- Database marketing -- Opportunities in other industries -- Educational preparation and internship opportunities -- Getting started.
Summary:
Covering diverse professions from accounting to zookeeping, this is the world's most comprehensive career book series. Always growing and reflecting the times, the series encompasses traditional careers as well as those in newer areas such as laser technology, robotics, and holistic health care. Each book offers essential information for job seekers on getting started, obtaining training, education, advancement, salaries, job responsibilities -- and more. Canadian information is included wherever appropriate.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.