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Author:
AMA Winter Educators' Conference (2001 : Scottsdale, Ariz.)
Title:
2001 AMA Winter Educators' Conference : marketing theory and applications / editors, Ram Krishnan, Madhu Viswanathan ; managing editors, Peter J. Gordon, Bert J. Kellerman.
Publisher:
American Marketing Association,
Copyright Date:
2001
Description:
xxi, 405 p. : ill. ; 28 cm.
Subject:
Marketing.--Congresses.
Marketing research.--Congresses.
Other Authors:
Krishan, Ram.
Viswanathan, Madhu.
Gordon, Peter-John.
Kellerman, Bert J.
American Marketing Association.
Notes:
"Volume 12." Conference was held February 16-19, 2001, in Scottsdale, Arizona. Includes bibliographical references and index.
ISBN:
9780877572930
0877572933
OCLC:
(OCoLC)48234602
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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