Lincoln, Inc. : selling the sixteenth president -- Mr. Lincoln's coattails : marketing, memorabilia, and presidential tourism -- Packaging the president : Lincoln biographies -- Telling fictions : Lincoln in literature, television, and film -- What would Lincoln do? : the sixteenth president in twenty-first century politics -- "A" is for Abe : teaching Lincoln -- Lincoln under glass : the great emancipator in American museums -- Selling Lincoln : who do we think we are?.
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