The case for fundraising -- Just the facts, ma'am: assessing your development program -- Designing a development program -- Culture change -- Building the board -- A message to board members -- Your strategic plan -- Selling the plan -- Launch! -- The blueprint of an annual fund -- Cultivation and donor relations -- Major gifts -- Developing a full-featured program -- Operating the program in a businesslike manner -- A fundraising faculty -- Contemplating campaigns -- Bringing it all back home.
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