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Author:

McPhail, Thomas L.

Title:

Global communication : theories, stakeholders, and trends / Thomas L. McPhail.

Edition:

3rd ed.

Publisher:

Wiley-Blackwell,

Copyright Date:

c2010

Description:

xiv, 400 p. : ill. ; 25 cm.

Subject:

Communication, International.
Communication--International cooperation.

Notes:

Includes bibliographical references (p. [369]-381) and index.

Contents:

Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.

ISBN:

1444330306 (pbk.)
9781444330304 (pbk.)

LCCN:

2009053132

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)