The Locator -- [(subject = "African American consumers")]

24 records matched your query       

Record 7 | Previous Record | MARC Display | Next Record | Search Results
Author:
Chambers, Jason.
Title:
Madison Avenue and the color line : African Americans in the advertising industry / Jason Chambers.
Publisher:
University of Pennsylvania Press,
Copyright Date:
c2008
Description:
322 p. : ill. ; 24 cm.
Subject:
Advertising--United States--History.
African Americans in advertising.
African American consumers.
African Americans and mass media.
Notes:
Includes bibliographical references and index.
Contents:
Acknowledgments. 5. The rise of Black consumer marketing -- 2. The Jackie Robinsons of advertising and selling -- 3. Civil rights and the advertising industry -- 4. Affirmative action and the search for white collars -- 5. The golden age -- Epilogue -- Notes -- Index -- Acknowledgments.
ISBN:
0812240472
9780812240474
OCLC:
(OCoLC)154800552
LCCN:
2008297269
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
UQAX771 -- Des Moines Area Community College Library - Ankeny (Des Moines)
OSAX771 -- Grand View University Library (Des Moines)
OVUX522 -- University of Iowa Libraries (Iowa City)

Initiate Another SILO Locator Search

This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.