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Author:

Yarrow, Andrew L., author.

Title:

Look : how a highly influential magazine helped define mid-twentieth-century America / Andrew L. Yarrow.

Publisher:

Potomac Booksan imprint of the University of Nebraska Press,

Copyright Date:

2021

Description:

xx, 313 pages, 48 unnumbered pages of plates : illustrations (some color) ; 24 cm

Subject:

Look magazine.
Popular culture--United States--20th century.
United States--Civilization--20th century.
Periodicals.

Other Titles:

Look magazine.

Notes:

Includes bibliographical references and index.

Contents:

14. Index. 2. In the Beginning -- 3. Look's Thirty-Five Years in Mid-Twentieth-Century America -- 4. The People Who Made Look -- 5. Singing the Praises of Postwar Prosperity -- 6. Anything Is Possible -- 7. Look's Pioneering Role in Covering Civil Rights -- 8. Changing Families, Changing Roles -- 9. Changing Ideas about Women and Men -- 10. Baby Boomers -- 11. When Government and Politicians Were Respected -- 12. Look's "One World" Internationalism -- 13. Covers, Special Features, and Popular Culture -- 14. The End of Look, the Postwar Consensus, and America's Golden Age -- Notes -- Index.

Summary:

"Andrew L. Yarrow tells the story of Look magazine, one of the greatest mass-circulation publications in American history, and the very different United States in which it existed"-- Provided by publisher.

ISBN:

1612349447
9781612349442

OCLC:

(OCoLC)1240414124

LCCN:

2021015704

Locations:

BAPH771 -- Des Moines Public Library (Des Moines)

FXPH314 -- Carnegie-Stout Public Library (Dubuque)