List of Exhibits -- 1. Introductions by the Authors -- 2. Summary -- 3. Events up to 2020 -- 4. Why Events are Changing -- 5. Alternative Future Models for Events -- 6. Event Tech -- 7. The Online-Offline-Online Thesis -- 8. How to Navigate in the New World -- 9. How to Structure for Success in the New World -- 10. A Conversation between the Authors -- Appendix 1. Case Study -- Appendix 2. CEO Checklist--10 Things to Do -- Appendix 3. Strategic Roadmap; -- Appendix 4. Digital Preparedness Self-Assessment Checklist -- Index.
Summary:
"Forget events as one-off experiences, and organizers purely organizing events. Welcome to a new world, where events build communities and nurture relationships 'all year round'--all with event technology at its core. Featuring dozens of practical case studies, this book will help event professionals or anyone looking to enter the future of the live events industry."-- Publisher's website
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.