Previously published: Hoboken, N.J. : John Wiley & Sons, c2007. Includes bibliographical references (pages 423-433) and index.
Contents:
The joy of retailing : saluting small store success -- New to retail : getting off to a great start -- Bookkeeping 101 : managing store finances -- Shop design : making the most of your space -- Merchandise buying : gathering the goods -- Pricing strategies : capitalizing on your inventory -- Visual merchandising : designing displays that sell -- Stellar service : exceeding customer expectations -- Help wanted : finding and keeping great employees -- Progressive personnel policies : motivating your staff -- Attract more customers : advertising effectively -- Digital media : marketing your brick & mortar store -- Bricks & clicks : maximizing online opportunities -- Productive marketing : creating promotions and events -- Responsible retailing : doing well by doing good -- Coping skills : surviving tough times -- Strategies for success : improving profitability -- What's next : looking to the future.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.