Prologue: From Marner to Gatsby: literature, advertising, commodity culture -- Introduction: Baudrillard's dream -- Henry James and H.G. Wells: the seductions of advertising -- Battles of the bookshops: Christopher Morley and George Orwell -- Radio days: Wakeman's The Hucksters and Wouk's Aurora Dawn -- Doors of (mis)perception: Margaret Atwood's The Edible Woman -- Creative creatives: Blake Morrison's South of the River and Joshua Ferris's Then We Came To The End -- Enjoy the best America has to offer: Mad Men as national brand.
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