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Author:
Haines, Steven.
Title:
The product manager's desk reference
[electronic resource] / Steven Haines.
Format:
[electronic resource] /
Publisher:
McGraw-Hill,
Copyright Date:
c2009
Description:
1 online resource.
Subject:
Product management--Handbooks, manuals, etc.
Marketing--Handbooks, manuals, etc.
Product differentiation.
Business forecasting.
New products.
Notes:
Title from PDF title page (viewed Jan. 11, 2009). Includes bibliographical references and index.
ISBN:
0071591354 (electronic bk.)
9780071591355 (electronic bk.)
OCLC:
(OCoLC)298074559
Locations:
UPAX334 --
Upper Iowa University - Henderson-Wilder Library
(Fayette)
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This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.