Includes index. Includes bibliographical references and index. "A Focal Press book."
Contents:
History of radio / Steve Ahern and Wayne Mac -- The future of radio internationally / James Cridland -- Making podcasts / Dr Britta Jorgensen -- Broadcast laws and regulations / Steve Ahern and Joanna White -- The studio / Steve Ahern and Rod Pascoe -- Radio announcing / Steve Ahern, Dave Cameron, Greg Byrnes, Fyona Smith and Dean Buchanan -- Presentation / Steve Ahern and Dave Cameron -- Interviewing / Jen Oldershaw and Lucienne Joy -- Researching and producing / Steve Ahern and Dan Ahern -- Talkback / Steve Ahern, Greg Byrnes and Kevin Brumpton -- Copywriting / Kevin Best -- Audio production / Phil McNab and Kevin Best -- News / Russell Powell and Glenn Daniel -- Audience research and promotions / David Rogerson -- Radio sales / David Maxwell, Pat Bryson and Brett Van Heekeren -- Radio programming / Barry Keohane, Steve Ahern, Dave Cameron and Greg Byrnes -- Features and comedy / Steve Ahern and Ian Heydon -- Transmission / Gorden Smith and Richard Palmer.
Summary:
"Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make good programs in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of programs: news and current affairs, music, talkback, comedy and WC features, as well as legal and regulatory constraints. With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations. This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.