The Locator -- [(subject = "Marketing--Great Britain")]

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Title:
The big squeeze [videorecording] / October Films Production for Channel 4 ; filmed, produced, directed by Lesley Katon.
Format:
[videorecording] /
Publisher:
Distributed by Films for the Humanities & Sciences,
Copyright Date:
c2006
Description:
3 videodiscs (ca. 25 min. ea.) : sd., col. ; 4 3/4 in.
Subject:
Marmite (Trademark)--Marketing.
Food--Marketing--Great Britain.
Food--Packaging--Great Britain.
Advertising--Food--Great Britain.
Yeast extract--Marketing--Great Britain.
Other Authors:
Katon, Lesley.
Bullmore, Adam.
Tarbuck, Liza.
October Films.
Channel Four (Great Britain)
Films Media Group.
Films for the Humanities & Sciences (Firm)
Notes:
Originally produced in 2005. Narrated by Liza Tarbuck.
Contents:
[disc 3] Maxed messages: launching a new ad campaign. [disc 2] Bottled up: repackaging the brand -- [disc 3] Maxed messages: launching a new ad campaign.
Summary:
"With the aim of expanding brand-identity and revenue, an iconic product--the sticky, brown, vegetable-derived bread-spread known in Great Britain as Marmite--has been overhauled. This three-part series presents a...case study in operational and creative management, telling the inside story of a high-stakes product launch."--Container.
ISBN:
9781421358215
1421358212
OCLC:
(OCoLC)79640850
Locations:
SOAX911 -- Simpson College - Dunn Library (Indianola)

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