166 records matched your query       

Author:

Kim, W. Chan, author.

Title:

Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne.

Edition:

First edition.

Publisher:

Hachette Books,

Copyright Date:

2017

Description:

xi, 322 pages : illustrations ; 24 cm

Subject:

New products.
Market segmentation.

Other Authors:

Mauborgne, Renée, author.

Notes:

Includes bibliographical references (pages 305-307) and index.

Contents:

Part one. Blue ocean shift -- Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Part tow. The five steps to making a blue ocean shift -- Step one: Getting started -- Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now -- Getting clear about the current state of play -- Step three: Imagine where you could be -- Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there -- Reconstructing market boundaries--systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move -- Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue: A national blue ocean shift in action.

Summary:

Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space.

ISBN:

0316314048
9780316314046

OCLC:

(OCoLC)968771116

Locations:

BOPG851 -- Ames Public Library (Ames)

GBPF771 -- Ankeny Kirkendall Public Library (Ankeny)

ORAX826 -- Scott Community College (Bettendorf)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

SAPG074 -- Cedar Falls Public Library (Cedar Falls)

BAPH771 -- Des Moines Public Library (Des Moines)

ETPD745 -- Emmetsburg Public Library (Emmetsburg)

NBPB943 -- Lehigh Public Library (Lehigh)

GEPG771 -- West Des Moines Public Library (West Des Moines)