Development and academic leaders. The role of academic leaders in development -- Staffing -- Working with the central development office -- Prospect management -- Organizing your time for development success -- Development basics from an academic leader's perspective. The cycle of giving -- Types of giving -- Stepping into a donor relationship -- Cultivation -- Solicitation -- Stewardship -- Case study : engaging high-profile alumni -- Development program components. Communications -- Campaigns -- Annual giving -- Events -- Corporations and foundations -- Advisory committees -- Case study : the rewards of long-term relationships -- Special topics. Notes for department heads, center and institute directors, and other academic leaders -- Engaging campus leadership in your development efforts -- Working with donors across program lines -- Engaging your own community -- For presidents and provosts -- Leadership transitions -- Case study : coordinating donor relationships across programs.
Summary:
"Fundraising is an increasingly important responsibility for academic leaders, from department chairs to deans and on up into the executive ranks in higher education. In this book Penelepe Hunt (professional fundraiser, teacher, management consultant and executive coach) shows the vital role that academic leaders play in raising funds. She explains how leaders can learn the skills to become effective at networking, entrepreneurial, and productive fundraisers. This book offers a concise, practical guide to academic leaders succeed in their development activities. Hunt breaks down fundraising in a way that clarifies roles, responsibilities, programs, activities, politics, sources, and process.everything an academic leader needs to know in order to succeed"-- Provided by publisher.
Series:
The Jossey-Bass Higher and Adult Education Series.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.