Acknowledgments -- Introduction: it's all in your hands -- Ready to lead -- The power of network marketing -- The first steps to building your empire -- Grow your network -- Developing a community -- Create an upbeat, can-do culture -- Engage your team members on Facebook -- Healthy relationships, healthy business -- Walking the talk -- Your contacts list is king! -- Maximizing the potential of social media -- Use trade shows and events to expand your prospect pool -- Sponsoring wide and deep -- Learn to communicate -- Effective communication is job #1 -- Use print materials that reflect your best -- Connect with audiences by sharing your story -- Leading your team -- Techniques for creating an engaged community -- Get the benefits of coaching without sapping your time -- How to guide your vulnerable rookies -- Chief cheerleader: celebrate everything! -- How to motivate with competition -- Going forward -- Be a great conductor! -- Embracing change-your competitive edge -- Conclusion -- Appendixes -- Index -- About the author.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.