Game changers : the evolution of advertising / ed. Peter Russell & Senta Slingerland ; [French translation, Aurelie Daniel ; German translation, Jürgen Dubau].
Introductions in English, German, and French. Includes indexes.
Contents:
Eye witness : Bob Greenberg -- Eye witness : Paula Green -- Words spread : advertising and the language of popular culture -- Eye witness : Jeff Goodby -- The age of the image : from Warhol and Saatchi to the visual solution -- Eye witness : David Bailey -- Grands prix and oscars : advertising goes to Hollywood -- Eye witness : Sir John Hegarty -- Consolidation : global brrands and the flat world -- Eye witness : Lee Clow -- Hearts and minds : the selling of politics -- Eye witness : Lord Bell -- Goodvertising : advertising's social conscience -- Eye witness : David Droga -- Dot communications : the world goes online -- Eye witness : Fernanda Romano -- The end of the beginning : traditional advertising in the digital age -- Eye witness : Piyush Pandey -- From searching to sharing : social networks and social corrency -- Eye witness : Aaron Koblin & Valdean Klump -- From soaps to apps : content comes full circel -- Eye witness : Brian Dilorenzo -- After advertising : connecting products to connected people -- Eye witness : Bob Greenberg -- Acknowledgements. Acknowledgements.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.