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Author:
Atkins, Robert Gray, author.
Title:
Start, stop, or grow? : a data-informed approach to academic program evaluation and management / Robert Gray Atkins.
Publisher:
Advantage Media Group,
Copyright Date:
2022
Description:
xiii, 159 pages : color illustrations, color maps ; 24 cm
Subject:
Educational evaluation
Universities and colleges--Administration.
College administrators.
Universities and colleges--Marketing
Contents:
Academic program evaluation: overview -- Defining your market -- Understanding student demand -- Employment metrics that matter -- Competitive intensity and market saturation -- Program economics -- Circular efficiency -- Program planning, evaluation, and management -- Gray academic program portfolio strategy
ISBN:
9781642252705
1642252700
OCLC:
(OCoLC)1322046243
Locations:
OVUX522 -- University of Iowa Libraries (Iowa City)

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