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Title:

How does advertising impact teen behavior? / Roman Espejo, book editor.

Publisher:

Greenhaven Press,

Copyright Date:

c2012

Description:

102 p. ; 24 cm.

Subject:

Mass media and teenagers.
Advertising.
Teenagers--Attitudes.
Behavioral assessment of teenagers.

Other Authors:

Espejo, Roman, 1977-

Notes:

Includes bibliographical references and index.

Contents:

Advertising promotes consumerism in children and teens / Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan -- Peers have the greatest influence on teens' buying behaviors / PriceWaterhouseCooper -- Advertising sexualizes children and youths / Diane E. Levin and Jean Kilbourne -- Tweens have become more aware of advertising and brands / Jayne O'Donnell -- Online advertising aggressively targets children and teens / Jeff Chester and Kathryn Montgomery -- Teens may not respond to online advertising / Mark Dolliver -- Text messaging can be an effective marketing tool to reach teens / Alana Semuels -- Alcohol advertising influences teen drinking / Nova Scotia Department of Health Promotion and Protection -- Alcohol advertising does not significantly influence teen drinking / STATS -- Smoking advertisements influences teen smoking / Robert A. Wascher -- Anti-smoking advertisements can reduce teen smoking / Michael Eriksen -- Fast food advertising is linked to rising childhood and teen obesity / American Psychological Association -- Fast food advertising is not linked to rising childhood and teen obesity / Gary Becker.

Series:

At issue

ISBN:

0737755792 (pbk. : alk. paper)
9780737755794 (pbk. : alk. paper)
0737755784 (hbk. : alk. paper)
9780737755787 (hbk. : alk. paper)

OCLC:

(OCoLC)733755641

LCCN:

2011026395

Locations:

OOAX232 -- Clinton Community College Library (Clinton)

GAAX314 -- Northeast Iowa Community College Library - Peosta (Peosta)

GDPF771 -- Urbandale Public Library (Urbandale)

HWAX074 -- Hawkeye Community College Library (Waterloo)