HellSans is set in a fictional UK, where HellSans is a ubiquitous typeface, enforced by the government in all communications and in all public spaces. It is the ultimate control device. The majority of the population experience bliss when they see the typeface, but there?́?s a minority who are allergic to it. The HellSans Allergic (HSAs) are persecuted, and live on the streets or in a ghetto on the outskirts of the capital city. Jane Ward, CEO of the company that manufactures the Inex (a cyborg doll-like creature that has replaced the smart phone as the essential aid and accessory) has everything: fame and fortune, until she falls ill with the allergy and becomes embroiled in the government?́?s internal power struggles. She loses her job and her wealth, ending up in the ghetto until she is rescued by Dr Icho Smith. Icho is a scientist who has developed a cure for the allergy, but she is on the run from the government and the Seraphs (the ghetto ?́?terrorist?́? group), who all have their own agenda for the cure. Jane and Icho work together, aiming to expose government corruption and bring the cure to the HSAs.
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