The merchants of cool [videorecording DVD] / produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.
Correspondent, Douglas Rushkoff. Originally broadcast as a segment of the television program Frontline.
Summary:
The world of advertising has become inundated with marketing for teenagers. This episode of Frontline explores the pop culture manipulated and created by corporate America for the American youth.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.