Includes bibliographical references (pages 323-331) and index.
Contents:
Introduction: the reckoning -- Netflix sets the bar -- the discovery of television among the bees -- Hollywood's new center of gravity -- Netflix lives up to its name -- War drums -- The red wedding -- "the status quo, we knew, was not sustainable: -- Live from Cupertino -- Cooking up "quick bites" -- The kid with the cartoons -- Long game -- The birth of ClownCo -- The flywheel -- Showtime -- Touched by Tinker Bell's wand -- "I love that show and I think you will too" -- Quibi vadis? -- "If you want to grab people's attention, you have to tease" -- The IQ test -- The incumbent responds -- Netflix bets on itself -- Meeting the public -- Liftoff -- In space, no one can hear you stream -- Navigating the recovery -- To everything (churn, churn, churn) -- Amazon on the march -- Paciencia y fe.
Summary:
Examines the current efforts among media and tech companies such as Disney, Apple, and Comcast to catch up to Netflix in the streaming video business with multi-billion-dollar investments in new arenas. The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies - Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi - as they scramble to mount multi-billion-dollar challenges to Netflix. This book reveals the true costs of the vision quest as companies are turned inside-out and repeatedly redraw their org charts and strategic plans.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.