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Title:

Social psychology of consumer behavior / edited by Michaela Wänke.

Publisher:

Psychology Press,

Copyright Date:

c2009

Description:

ix, 396 p. : ill. ; 24 cm.

Subject:

Consumer behavior.
Consumer behavior--Psychological aspects.
Consumers--Psychology.
Social psychology.
Consumentengedrag
Sociale psychologie

Other Authors:

Wänke, Michaela.

Notes:

Includes bibliographical references and index.

Contents:

The dynamics of self-regulation : when goals commit versus liberate / What's social about consumer behavior? / Ayelet Fishbach, Ying Zhang. Social psychology and consumer psychology : an unexplored interface / Robert S Wyer, Jr., Rashmi Adaval -- The construal of consumer judgments and decisions. Psychological distance and consumer behavior : a construal level theory perspective / Tal Eyal, Nira Liberman, Yaacov Trope -- The rational unconscious : conscious versus unconscious thought in complex consumer choice / Ap Dijksterjuis ...[et al.] -- Brands and successful brand extensions : a social psychology perspective on economic questions / Herbert Bless, Rainer Greifeneder -- Compensatory reasoning in choice / Alexander Chernev, Ryan Hamilton -- Affective and cognitive feelings in consumer judgment. Conditioning as a source of liking : there is nothing simple about it / Jan De Houwer -- The lexicon and grammar of affect as information in consumer decision making : the GAIM / Michel Tuan Pham -- When thinking is difficult : metacognitive experiences as information / Norbert Schwarz, Hyunjin Song, Jing Xu -- Social and media influences on judgment and behavior. Cross-cultural issues in consumer behavior / Sharon Shavitt, Angela Y. Lee, Carlos J. Torelli -- Television viewing and social reality : effects and underlying processes / L.J. Shrum -- Normative influences on consumption and conservation behaviors / Noah J. Goldstein, Robert B. Cialdini -- Taking the target's perspective : the persuasion knowledge model / Anna Kirmai, Margaret C. Campbell -- Goals and self-regulation. The persuasive power of regulatory fit / Angela Y. Lee, Tory Higgins -- The impulsive consumer : predicting consumer behavior with implicit reaction time measures / Malte Friese, Wilhelm Hofmann, Michaela Wänke -- The dynamics of self-regulation : when goals commit versus liberate / Ayelet Fishbach, Ying Zhang.

Series:

Frontiers of social psychology

ISBN:

1841694983 (hardcover : alk. paper)
9781841694986 (hardcover : alk. paper)

OCLC:

(OCoLC)271105293

LCCN:

2008048444

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)