Making connections -- Thinking and decision making : starting to persuade -- The judicial audience -- Kairos : fitting time and place -- Invention : stories, metaphors, analogies -- Uncover embedded plots, characters, and images -- Introduction to storytelling -- Telling fact stories differently -- Developing law stories -- Making intuitive connections -- Shape connections : familiar analogies and metaphors -- Reinforce favorable connections : arguing by analogy -- Break unfavorable connections : novel metaphors -- Arrangement : organization and connection -- Introduction to priming : story and emotion -- Priming interpretations and impressions -- Introduction to syllogistic frameworks -- Syllogistic and analogical case arguments -- Structuring arguments to appear reasonable -- Volunteering adverse information -- The trap of attack -- Conclusion -- Putting it together.
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