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Author:
International Symposium on Horticulture Economics, Marketing and Consumer Research (1st : 2013 : Portland, Oregon)
Title:
Proceedings of the Ist International Symposium on Horticulture Economics, Marketing and Consumer Research : Portland, Oregon, USA, August 19-21, 2013 / co-conveners [and editors], J.H. Dennis, B.K. Behe.
Publisher:
International Society for Horticultural Science,
Copyright Date:
2015
Description:
74 pages : illustrations ; 24 cm.
Subject:
Horticulture--Economic aspects--Congresses.
Horticulture--Marketing--Congresses.
Horticultural products--Marketing--Congresses.
Other Authors:
Dennis, Jennifer H. (Jennifer Hall), editor.
Behe, Bridget K., editor.
International Society for Horticultural Science. Commission Economics and Management.
Notes:
"July 2015." "ISHS Commission Economics and Management." Includes bibliographical references and author index.
Contents:
The use of smartphone technologies to access gardening information / B.K. Behe [and four others] -- Using technology to enhance Annie's Project women farmer training / M. Melendez [and seven others] -- Gender differences associated with local, organic, and sustainable term perceptions / B.L. Campbell [and four others] -- Sensory evaluation studies provide growers with market insight / C.E.H. Coker, B. Posadas, W. Schilling -- Farmers' knowledge and perceptions on banana (Musa spp. L.) management in Murang'a South District, Murang'a County, central Kenya / V. Gathaara [and five others] -- Using life cycle assessment (LCA) to determine the carbon footprint of trees during production, distribution and useful life as the basis for market differentiation / D.L. Ingram, C.R. Hall -- Environmental concerns and willingness to pay for sustainable attributes / H. Khachatryan -- Consumer preferences for cut flower guarantees / A. Rihn -- Agribusiness-grower relationship in the production of quality grapes and the impact on the rural community / G.C. Song -- Adopting strategic alliances to enhance horticulture supply chain sustainability and profitability / F.E. Stegelin -- Brand awareness of specialty teas: the critical role of social media / N.K. Veerapa, N.V.T. Aryani.
Series:
Acta horticulturae, 0567-7572 ; 1090
ISBN:
9462610843
9789462610842
OCLC:
(OCoLC)922559462
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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