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Author:
AMA Winter Educators' Conference (2002 : Austin, Tex.).
Title:
2002 AMA winter educators' conference : marketing theory and applications / editors, Kenneth R. Evans ... [et al.].
Publisher:
American Marketing Association,
Copyright Date:
c2002
Description:
xxiii, 537 p. : charts ; 28 cm.
Subject:
Marketing.--Congresses.
Marketing research.--Congresses.
Other Authors:
Evans, Kenneth R.
American Marketing Association.
Notes:
"Volume 13." Conference held February 22-25, 2002, in Austin, Texas. Includes bibliographical references and index.
OCLC:
(OCoLC)51632646
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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