Part I : Foundational chapters. Current context of library funding issues and problems ; Non-profit lessons from public broadcasting ; Borrowing from broadcasting : definitions and concepts for generating revenue ; Establishing value, statistical reports, targeting prospects ; Legal and board policy considerations ; Contracts and procedures ; Promotions : getting the word out ; Impact of technology : Internet and social media ; Grants and community partnerships -- Part II : Revenue-generating methods mini-chapters. Advertising, Acknowledgments, and Underwriting : general concepts ; Books and materials : general concepts ; Naming rights : general concepts ; Sponsorships : general concepts.
Summary:
When looking for new revenue sources, it is important to keep your eyes open for opportunities, and expertise for turning ideas into products or services. Using public broadcasting as a template, Rossman provides suggestions for achieving your revenue goals and discovering new sources of funding.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.