The Locator -- [(subject = "General Motors Corporation")]

The Locator -- [(subject = "General Motors Corporation")]

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Author:: Weik, Markus, 1978- author.
Title:: American patriotism and corporate identity in automobile advertising : "what's good for General Motors is good for the country and vice versa?" / Markus Weik.
Publisher:: Peter Lang,
Description:: 356 pages ; 22 cm.
Subject:: General Motors Corporation.
General Motors Corporation.
Advertising--Automobiles--United States.
Patriotism--United States.
Corporate image--United States.
Notes:: Includes bibliographical references.
Series:: Mainzer Studien zur Amerikanistik, 0170-9135 ; band 72
ISBN:: 3631776942
9783631776940
OCLC:: (OCoLC)1089201058
LCCN:: 2019010092
Locations:: USUX851 -- Iowa State University - Parks Library (Ames)

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