Introduction -- Chapter 1. Alone on the range: A fistful of reserve reading -- Chapter 2. Showdown at the Paradigm Corral -- Chapter 3. The beginner: Where do I even start? -- Chapter 4. Wanted: Theoretical framework, dead or alive -- Chapter 5. IRB, from the people who brought you the IRS: Paperwork -- Chapter 6. Ethnographic data and methods -- Chapter 7. Taming datasaurus rex -- Chapter 8. Writing -- Final thoughts.
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